Corporate social responsibility is a concept that refers to the ethical and environmental obligations of businesses to their stakeholders and society. It can bring many benefits to companies, such as enhancing their reputation, attracting and retaining talent, improving customer loyalty, and reducing costs and risks. However, implementing CSR can also pose many challenges, especially for small and medium sized enterprises that operate in developing countries and face resource constraints, market pressures, and institutional barriers.
CH Cashmere's vision is to become a leading knitwear producer that is recognized for its quality, innovation, and social responsibility. To achieve this vision, CH Cashmere has adopted a CSR strategy that is aligned with its core values and business objectives. The main components of CH Cashmere's CSR strategy are:
CH Cashmere is committed to minimising its environmental impact by using renewable energy sources, reducing water consumption and waste generation, recycling materials, and using natural dyes and organic yarns. CH Cashmere also supports the conservation of the Chinese grasslands, which is essential for the survival of the cashmere goats and merino sheep.
CH Cashmere is dedicated to improving the living standards and well-being of its workers and their families. CH Cashmere provides fair wages, safe working conditions, health insurance, training opportunities, and career development programs for all the workers.
CH Cashmere believes that its workers are its most valuable asset and strives to empower them with skills, knowledge, and confidence. CH Cashmere encourages its workers to participate in decision making processes, share their ideas and feedback, and take on leadership roles. CH Cashmere also fosters a culture of team work, respect, diversity, and inclusion among its workers.
CH Cashmere is actively involved in the development of the local communities where it operates. CH Cashmere supports various social causes such as education, health care, culture, sports, and charity. CH Cashmere also collaborates with local NGOs, government agencies, and other stakeholders to address the common challenges and opportunities facing the knitwear industry in China.
CH Cashmere adheres to high standards of quality and ethics in its sourcing practices. CH Cashmere sources its cashmere from trust worthy brands such as UPW, CONSINEE and XINAO that produce high quality and luxury cashmere yarns in the world market.
By implementing CSR in its business operations, CH Cashmere has achieved several positive outcomes, such as:
Increased Customer Satisfaction
CH Cashmere's customers appreciate the quality, innovation, and social responsibility of its products. CH Cashmere has built long term partnerships with its customers based on trust, transparency, and mutual benefits.
Improved Employee Retention
CH Cashmere's employees are loyal, motivated, and productive due to the favorable working environment and benefits that they receive. CH Cashmere has a low turnover rate and a high retention rate among its workers. CH Cashmere has also attracted and retained talented and skilled workers who share its vision and values.
In conclusion, CH Cashmere is a remarkable example of how an SME in a developing country can implement CSR in a successful and sustainable manner. CH Cashmere's experience shows that CSR is not only a moral duty or a legal obligation, but also a strategic opportunity and a competitive advantage for businesses. CH Cashmere's experience also shows that CSR is not a one size fits all approach, but a context specific and stakeholder driven process that requires creativity, collaboration, and commitment. CH Cashmere's experience can inspire and inform other SMEs who aspire to become more responsible and resilient in their operations.