In every season, there are knitwear pieces that fly off the shelves and others that quietly gather dust. From the outside, it can look unpredictable, even unfair. Two jumpers may appear similar in design, price and quality, yet one becomes a bestseller while the other struggles to move. After years of producing knitwear for brands across Australia, Europe, and US, certain patterns repeat themselves with surprising consistency. When you look at the data season after season, th