The Packaging and Packaging Waste Regulation (PPWR) is the European Union’s new framework for packaging sustainability. It applies from 2026 and replaces the older Packaging Waste Directive. Its goal is simple: reduce waste, increase recyclability, and push all industries including fashion, towards a circular economy. Under PPWR, all packaging placed on the EU market must be recyclable, designed with fewer harmful substances, and made using less unnecessary material. The regu